Thoughtful design, beautifully crafted
About : Steve

As time has gone on, the balance of my work has shifted towards designing and making. It's probably the purest form of design as you personally have control over every aspect of the design process. There can be few more satisfying feelings than turning your own ideas into the finished article. All created with your own two hands. To then have someone love your work enough to actually buy it, is a feeling I want to repeat, over and over.
In a career as long as mine, you can't help but get involved in truly ground breaking work. Invariably it is a team effort. Innovation often involves many individuals pooling knowledge and experience, bouncing ideas off one another, the sum of the results the greater for the collaboration. However, to innovate on ones own is more difficult I think. You are alone with your own thoughts and ideas and it is often difficult to step back and look at the potential with a critical eye.
Designing the Artist Pencil has provided me with a worthy challenge. The solution, so simple and elegant, has been a joy to work on. It's fun to make, it fully meets my own brief and I truly believe that in its own small way, it makes a contribution to eco thinking. It's never easy to redesign something as simple as this, but that makes the result all the sweeter.
My immediate goals are to develop the Artist Pencil and several associated and complimentary products. I have a single aim, help people tap into their own creativity with tools that help them be the best they can be.